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With novel technologies and trends emergent constantly, companies mustiness stick around forrader of the crook to stay competitive. Just about of the Francis Scott Key challenges include: Piece digital ad networks put up many benefits to advertisers, in that respect are too challenges and considerations to save in take care when victimization them. Some other standout marketing ad is the "Dove Real Beauty Sketches" campaign, which was launched in 2013.

The cause featured a forensic artist sketching portraits of women founded on their have descriptions of themselves, as considerably as descriptions from others. This knock-down substance around self-perceptual experience and knockout standards resonated with consumers, making it unitary of Dove's about successful campaigns to date. The results were shocking, with the sketches founded on others' descriptions systematically to a greater extent flattering and exact than those based on the women's self-descriptions.