As a digital product manager, you play a essential role in the development of a service from concept to launch and beyond. Regrettably you're part of a medium-sized business, having a solid grasp of design guidelines can make all the difference in achieving your product goals. In this article, we will discuss some seasoned design suggestions that can help you become a better digital product owner.

Understand Customer Requirements and Pain Issues
To create a successful digital service, it's essential to know the needs and problem issues of your target customers. Conduct user studies, collect feedback, and observe how your users interact with similar products. This data will help you define your product's core goals and develop a solid product vision. When launching a product, it's vital to address the specific pain points of your users, rather than focusing solely on the product attributes.

Reconcile Performance with User Experience
Modern digital products require a perfect equilibrium between performance and user experience. It's easy to get caught up in the anticipation of new features and cutting-edge technologies, but it's essential to remember that your users expect a seamless and intuitive experience. As a product manager, your primary priority should be on delivering a product that is both operational and aesthetically pleasing.

Design for Feelings and Behavioral Change
Your digital product should evoke feelings and inspire behavior change. Emotions play a significant role in human decision-making, so it's essential to design for psychological resonance. Use storytelling techniques, visuals, and interactive features to create an engaging and memorable experience. Behavioral change is based on persuasion, and your product should be designed to inspire your users to take the desired action.

Utilize Digital Channels for Effective Communication
Digital products are not standalone entities; they exist within the broader environment of your brand and the digital landscape. As a product director, you must share your product vision, updates, and progress effectively using digital channels. Leverage social media, blogs, spaghetti marshmallow innovation challenge and email newsletters to keep your audience engaged. This open exchange will help build trust and reputation with your target users.

Make Data-Driven Decisions
With the abundance of information available today, there is no excuse for making irrational decisions as a product owner. Leverage insights from analytics tools, user feedback, and market research to make data-driven decisions. Analyze your product's performance, identify regions for improvement, and use this data to inform your product roadmap.

Embrace Failure and Pivot
As a product owner, you will encounter obstacles. Instead of viewing these as barriers to success, use them as opportunities to grow and improve. Don't be hesitant to pivot and adjust your product vision as needed. The key to success lies in embracing failure, learning from it, and applying these lessons to future product development.

In conclusion, being a great digital product manager requires a combination of technical expertise grasp of design principles, and a willingness to pivot and adapt. By applying the design insights outlined in this article grasping user needs, balancing functionality with user experience, designing for emotions and behavior change, leveraging digital channels for communication, making data-driven decisions, and welcoming failure, you can create a groundbreaking digital product that exceeds user confidence and achieves your business goals.